At Google I/O 2026, the tech giant unveiled a major overhaul of its AI subscription lineup. The changes include a brand-new $100 monthly tier, a price reduction on the top plan, and a suite of new features rolling out to all paid users. This move positions Google to compete more aggressively with rivals like OpenAI and Anthropic in the crowded AI subscription market.
New $100 AI Ultra Tier Targets Power Users
Google introduced the AI Ultra plan at $100 per month, aimed squarely at developers, technical leads, knowledge workers, and advanced creators. This tier offers five times the usage limit of the Pro plan within the Gemini app, along with 20 TB of cloud storage and a YouTube Premium individual subscription.
Subscribers also gain priority access to Google Antigravity, a high-performance computing service, and Gemini 3.5 Flash for testing and debugging. A standout addition is Gemini Spark, Google’s new 24/7 AI agent that can take actions across Google products on a user’s behalf, from managing emails to scheduling tasks.
Price Cuts on Existing Premium Plans
The previous top-tier plan, also named AI Ultra but priced at $250 monthly, drops to $200 while retaining all its capabilities. This includes a 20x higher usage limit than the Pro plan and access to Project Genie, an experimental world-building prototype. Project Genie leverages Street View data to let users create immersive worlds anchored in real locations.
This price reduction makes the high-end plan more accessible, especially for heavy users who rely on advanced AI tools for complex projects. Learn how to choose the right AI subscription for your needs.
New Models and Features Across All Tiers
Gemini Omni and Gemini 3.5 Flash
All paid subscribers—AI Plus, Pro, and Ultra—gain access to two new models: Gemini Omni and Gemini 3.5 Flash. Gemini Omni handles text, image, and video creation and editing, and is available in the Gemini app and Google Flow. Meanwhile, Gemini 3.5 Flash becomes the default model, optimized for coding and complex agentic tasks.
Productivity Enhancements
On the productivity front, AI Inbox in Gmail expands from Ultra to Plus and Pro subscribers. This feature surfaces key to-dos, drafts replies, and links relevant Docs, Sheets, and Slides files. Additionally, a new Daily Brief feature in the Gemini app, available to all paid US subscribers, aggregates updates from Gmail, Calendar, and Gemini chats into a morning overview with suggested next steps.
Pro subscribers in select countries also get a YouTube Premium Lite individual plan at no extra charge, adding $8.99 in monthly value. Health Premium and Home Premium are included in Pro and Ultra subscriptions as well. Google Pics, a new image creation and editing tool, plus enhanced voice capabilities in Gmail, Docs, and Keep, are coming this summer to Pro and Ultra users.
Usage Limits Shift to Compute-Based Model
Google is moving from daily prompt caps to a compute-based system that accounts for prompt complexity, features used, and conversation length. Limits refresh every five hours up to a weekly cap. Subscribers who exceed their limit on larger models are automatically shifted to smaller ones. Pro and Ultra users can also purchase pay-as-you-go top-up credits for Google Antigravity, Google Flow, and soon the Gemini app.
This restructuring puts Google in more direct competition with OpenAI’s ChatGPT Pro and Anthropic’s Claude plans, as all three companies vie for power users with tiered, high-usage offerings. Compare AI subscription plans to see which fits your workflow.
With these updates, Google aims to cater to a broader audience, from casual users to enterprise developers. The new pricing and features signal a strategic push to dominate the AI subscription space while offering tangible value across all tiers.
