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CRM and AI in 2026: How Bitrix24 Copilot Is Transforming SMEs Into AI-Powered Businesses

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CRM and AI in 2026: How Bitrix24 Copilot Is Transforming SMEs Into AI-Powered Businesses

For years, small and medium-sized enterprises (SMEs) have struggled with a fragmented tech stack. Juggling separate platforms for customer relationship management (CRM), communication, marketing, support, task management, and reporting has been the norm. Growth typically meant adding more software, more manual coordination, and eventually more people—just to keep operations running smoothly. The result? Fragmented customer data, delayed responses, repetitive administrative tasks, and teams constantly toggling between disconnected systems.

But the landscape is shifting. Artificial intelligence (AI) is beginning to reshape this operating model in a far more practical way than many businesses initially expected. Instead of functioning as passive databases, CRM platforms are evolving into AI-powered operational ecosystems. These systems can now qualify leads, generate follow-ups, prioritize pipelines, assist support teams, and automate workflows across departments. SMEs are adopting these tools not for experimentation, but for efficiency—lean teams need to handle larger customer volumes without scaling headcount at the same pace.

Platforms like Bitrix24 are leading this transition. Through tools like Bitrix24 Copilot, the platform integrates AI across communication, sales, marketing, collaboration, and customer management workflows—all inside a single environment. This turns the platform into an operating system for modern SMEs, rather than just another standalone CRM tool.

As marketing specialist Lilit Schoo notes, businesses are now prioritizing AI tools that reduce operational friction, improve responsiveness, and create measurable productivity gains. The goal is no longer simply adding another automation layer on top of existing software stacks.

AI Agents Are Becoming Digital Employees for SMEs

One of the biggest changes happening inside CRM platforms is the rise of AI agents functioning as digital employees. These aren’t isolated automation tools; they are intelligent systems that can manage entire workflows. Businesses can now deploy workflows that respond to inbound leads instantly, qualify prospects based on intent signals, generate summaries, schedule follow-ups, recommend next actions, and update sales pipelines automatically.

Inside the Bitrix24 ecosystem, these AI capabilities extend across the customer funnel instead of operating in silos. Marketing teams can use AI for campaign optimization, behavioral segmentation, and personalized messaging based on customer activity. Sales teams gain access to pipeline prioritization, proposal generation, predictive recommendations, and automated follow-up workflows. Support teams can classify tickets, retrieve responses from knowledge bases, and manage customer interactions across chat, email, and social channels with significantly faster turnaround times.

The larger advantage comes from integration. CRM records, telephony, email, chat, tasks, collaboration tools, and AI workflows operate within the same platform. This reduces the inefficiencies that typically emerge when businesses rely on disconnected software stacks and third-party integrations to manage customer operations.

Consider a practical example: When an inbound lead arrives through website chat, an AI agent can engage the customer immediately, capture interaction details, assign a lead score, schedule a meeting, generate follow-up emails, and recommend next steps for the sales representative—all while simultaneously updating pipeline forecasts inside the CRM. What previously required multiple employee touchpoints and several disconnected tools can now happen through a centralized AI-powered workflow.

How Bitrix24 Is Positioning Embedded AI for Modern SMEs

Many enterprise AI platforms have traditionally been difficult for smaller businesses to deploy. Implementation costs, technical complexity, and fragmented integrations often create barriers. Bitrix24 is targeting a different approach by positioning embedded AI as accessible operational infrastructure rather than an enterprise-only capability.

Low-code workflows, prebuilt automations, centralized customer records, and native communication tools allow SMEs to deploy AI across sales, support, and marketing operations without depending heavily on IT teams or external consultants. Businesses also gain stronger visibility across customer interactions because communication history, support activity, sales workflows, and operational data remain connected inside a unified system.

For many SMEs, the appeal is operational efficiency. AI agents reduce repetitive administrative work, improve response times, increase productivity per employee, and help businesses maintain personalization at scale without introducing additional software complexity. This is particularly valuable for lean teams that need to do more with less.

As a result, SMEs are no longer evaluating AI as an experimental add-on. Businesses are increasingly looking for platforms capable of centralizing operations, reducing workflow friction, and helping lean teams operate with greater speed and precision. Platforms like Bitrix24 Copilot are positioning AI as a practical operational layer for modern SMEs, giving smaller businesses access to enterprise-grade automation, centralized workflows, and AI-assisted decision-making without enterprise-scale complexity.

Looking ahead, AI adoption across customer operations is accelerating. Businesses that rely on disconnected tools and manual workflows may increasingly find themselves at a competitive disadvantage. For SMEs aiming to stay agile and efficient, embracing AI-powered CRM solutions like Bitrix24 Copilot is no longer a luxury—it’s becoming a strategic necessity.

For more insights on how AI is transforming small business operations, check out our guide on AI for small business and learn about CRM automation tips for lean teams.

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Artificial Intelligence

ChatGPT just got a lot less needy: Meet the GPT-5.6 family (Sol, Terra, Luna)

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GPT-5.6 Sol

OpenAI just dropped three new models — and the biggest change is how little you’ll need to babysit them

If you’ve ever asked OpenAI‘s ChatGPT to plan a weekend trip, you know the drill. First you ask for destination ideas. Then you ask for hotels. Then restaurants. Then an itinerary. Then you stitch it all together yourself. It’s like managing an intern who needs step-by-step instructions for everything.

That era might be ending. Today, OpenAI officially unveiled the GPT-5.6 family — three new models rolling out across ChatGPT, Codex, and the API. The flagship is GPT-5.6 Sol, joined by two cost-efficient siblings: Terra and Luna. The pitch is simple: these models do more on their own, with far fewer follow-up prompts.

Sol is the workhorse — and it comes with an Ultra mode

GPT-5.6 Sol is built for heavy lifting. OpenAI says it delivers better performance while burning fewer tokens than previous models. That’s a big deal for developers and businesses watching their compute costs.

The headline feature is Ultra mode. Instead of running a single AI process, Ultra splits complex tasks across multiple AI agents working in parallel. Think of it like assigning research, writing, editing, and fact-checking to four specialists instead of asking one person to do everything. OpenAI claims this speeds up problem-solving and improves final output quality.

For example, a coding project that used to require a dozen back-and-forth prompts might now get handled in one go. The model writes small programs, uses tools, checks its own progress, and decides what to do next — all with less hand-holding from you.

Terra and Luna: cheaper, faster, still capable

Not everyone needs the full power of Sol. That’s where GPT-5.6 Terra and GPT-5.6 Luna come in. These models are designed to handle everyday AI tasks — answering questions, summarizing text, light code work — at a significantly lower cost.

OpenAI says both models outperform competing options in their respective price brackets. For developers building AI-powered apps, that could mean better results without blowing the budget. The company hasn’t released exact pricing yet, but the message is clear: you no longer have to pay for Sol-level power just to get decent responses.

Max mode for accuracy, Ultra for complexity

OpenAI is also introducing a Max mode alongside Ultra. Max gives GPT-5.6 extra time to think through difficult questions, test different approaches, and double-check its work before responding. If accuracy matters more than speed — say, for legal research or financial analysis — Max is the setting to use.

Ultra goes further by deploying multiple AI agents simultaneously, trading extra computational power for better results on demanding jobs. The two modes give users a clear choice: speed, accuracy, or brute-force parallel processing.

Safety testing gets a major upgrade

OpenAI says the GPT-5.6 family went through its most extensive safety evaluation yet. The company combined human red-team exercises with automated evaluations to make the models more resistant to misuse — without restricting legitimate use. That’s a balancing act the industry has struggled with, but OpenAI says the new approach yields better guardrails.

When can you try it?

The GPT-5.6 family is rolling out today across ChatGPT, Codex, and the OpenAI API. Global availability should expand over the next 24 hours. For most ChatGPT users, the benchmark numbers won’t matter much. What will matter is whether the model actually saves you time.

Fewer prompts. Bigger tasks handled autonomously. Answers that require less back-and-forth. If OpenAI’s claims hold up, that could be the most practical upgrade in years. No more babysitting an AI that needs constant instructions — just give it the job and let it run.

For a deeper look at how OpenAI’s models compare, check out our guide to ChatGPT vs. Claude vs. Gemini: which AI assistant wins in 2025. And if you’re curious about image generation, read about how to send HD photos on WhatsApp — yes, AI is creeping into every app now.

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Bristol Myers Squibb buys Nvidia AI system for drug discovery

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Bristol Myers Squibb Nvidia AI

Bristol Myers Squibb invests in Nvidia’s latest AI supercomputer for drug discovery

Bristol Myers Squibb (BMS) is purchasing an Nvidia DGX SuperPOD powered by the chipmaker’s Vera Rubin architecture. The move marks the first time a life sciences company has acquired this specific system, designed to supercharge artificial intelligence across drug discovery and development.

The pharmaceutical giant said the new cluster will consist of eight DGX Vera Rubin NVL72 systems, each combining Nvidia Vera central processing units with Rubin graphics processing units. Financial terms were not disclosed.

Expanding computing capacity for research

BMS will use the infrastructure to train proprietary models and run predictions across its research programs. The system will handle work involving compounds, proteins, and other scientific data. This purchase expands BMS’s existing Nvidia infrastructure, which includes an older SuperPOD that company executives described as two or three generations behind Vera Rubin.

BMS has operated its current DGX SuperPOD for about three years. The company plans to combine it with the Vera Rubin system in a shared computing environment accessible from its research sites worldwide. The SuperPOD software stack can schedule training, prediction, and development workloads across the infrastructure. BMS said the expanded environment will give more scientists direct access to its computing resources.

Greg Meyers, BMS’s chief digital and technology officer, said computing requirements have increased as the company deploys larger AI models across its research organization. Erin Davis, vice president of research business insights and technology at BMS, said the existing infrastructure is operating at capacity. She attributed the demand to large-scale predictions involving large molecules and the development of internal foundation models.

Davis said the new system will not be limited to a small group of computational researchers. BMS plans to make it available across the research organization without the waiting periods and access limits associated with its current infrastructure.

Applying AI in drug discovery

BMS said AI informs the design of every small-molecule program and the majority of its large-molecule programs. The technology is applied to target identification, lead optimization, large-molecule predictions, and internal model development. The company said AI-enabled target identification has reduced some manual research work by several weeks. Large-molecule prediction workloads are also contributing to demand for additional graphics processing capacity.

Robert Plenge, BMS’s chief research officer, said the new system will allow scientists to evaluate more potential drug candidates during the early stages of development. “Maybe before we could do 10 and now we can do dozens,” Plenge said.

Computational screening allows researchers to assess potential compounds before selecting a smaller group for synthesis and laboratory testing. BMS applies this approach through a method it calls “Predict First,” which uses model-generated predictions to exclude molecules that do not meet the required properties before candidates are selected for synthesis.

Payal Sheth, senior vice president of therapeutic discovery sciences at BMS, said researchers use the predictions to identify molecules with the required combination of properties. “We use predictions as a way to prioritise synthesis of molecules with multi parameter optimisation,” Sheth said. “This ensures precious laboratory experiments are aligned with progressing molecules that have the highest probability of success.”

The method narrows the number of compounds sent for laboratory testing, allowing researchers to focus experiments on molecules that meet a program’s predicted requirements.

AI accelerates CELMoD compound development

BMS has also used AI to expand its library of CELMoD compounds, which are engineered to selectively degrade cancer-causing proteins. The company is studying the compounds in blood cancers and other diseases. BMS said the modeling work helped researchers examine additional protein targets and potential compounds before deciding which candidates to pursue experimentally.

The company is also using AI tools to shorten the time required to produce medicines for clinical trials. Plenge said the process has already been reduced by between 20% and 30% and could reach 50% in the coming years. He cited an experimental sickle cell disease treatment in early clinical development as one example of AI-supported research. Plenge said the treatment probably would not have been discovered without the company’s AI tools.

The figures refer to the time required to identify and produce candidates for clinical testing rather than their subsequent performance in trials.

BioNeMo toolkit enhances research capabilities

The Vera Rubin system will also give researchers access to Nvidia’s BioNeMo Agent Toolkit for biological and drug-discovery applications. BioNeMo provides tools for protein-structure prediction, molecular generation, molecular docking, sequence analysis, and genomics. It can also connect several computational tools within the same research workflow. BMS executives said human researchers will continue to review model outputs and decide which compounds or programs should advance.

Connecting research sites with unified infrastructure

BMS is introducing tools intended to reduce the specialist knowledge required to initiate complex computing tasks. The company said researchers will be able to start some prediction requests using natural-language instructions. The environment will be managed through Nvidia Mission Control, whose functions include cluster provisioning, infrastructure monitoring, and workload management, according to BMS.

The unified infrastructure will allow data and model outputs generated at one site to be used by teams elsewhere. BMS said datasets from a program in Lawrenceville, New Jersey, for example, can be incorporated into models used by researchers in San Diego. Sheth said the shared environment is intended to retain information from experiments and research programs across the organization.

“The compute infrastructure is what connects all of our scientists together and ensures that our learnings are institutionalised,” Sheth said.

The two SuperPODs will operate through a common data environment, allowing teams at different sites to access shared datasets and model outputs. BMS said the environment will include information from experiments, clinical readouts, and research partnerships. The company plans to allocate the new computing capacity across small- and large-molecule design, clinical research, and digital-twin applications. BMS did not provide details about the planned digital-twin work or the amount of capacity assigned to each area.

Performance gains and energy efficiency

Meyers said the Vera Rubin system will provide more computing capacity relative to its electricity use. BMS and Nvidia said the eight-system cluster will deliver up to 10 times the performance per megawatt of the infrastructure it replaces. “When you host these things, you have to pay an electric bill,” Meyers said. “Think of it as 10 times more compute capacity per watt spent … Electricity is not getting cheaper.”

BMS did not provide a specific deployment date or identify where the new system will be hosted.

For more on how AI is transforming the pharmaceutical industry, see AI-powered drug discovery trends and Nvidia’s role in healthcare AI.

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Google’s $180 Billion AI Bet Starts Paying Off as Cloud Revenue Soars

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Google Cloud revenue

The Cloud Is the Engine Now

For months, Wall Street has been asking the same question: Is Google spending too much on artificial intelligence? The company’s latest earnings report offers a clear answer — not yet.

Alphabet’s cloud business just delivered its best quarter ever. Google Cloud revenue hit $24.8 billion, an 82% jump from the same period last year. That handily beat the $22.46 billion analysts had predicted. Even more telling: last quarter’s growth was already a robust 63% to $20 billion. The acceleration is real.

What’s driving it? Enterprise AI adoption. Companies are buying into Google’s AI infrastructure and enterprise AI solutions at a furious pace. The cloud contracting backlog — work signed but not yet billed — now stands at a staggering $514 billion.

Profit Explodes, Revenue Hits New Highs

The numbers go beyond cloud. Alphabet’s quarterly profit soared to $112.1 billion, up from just $28.1 billion a year ago. Total revenue climbed 24% year-over-year to $119.8 billion. Even the core Google Services segment grew 15% to $94.5 billion.

This marks the company’s 12th consecutive quarter of double-digit revenue growth. But even by that standard, this quarter stands out. Alphabet earnings reports rarely show this kind of acceleration across every major business line.

Gemini Hits 950 Million Users

Google’s AI chatbot, Gemini, is also gaining traction. The app now has 950 million monthly active users, up from 750 million in Q4 2025. That’s a 27% increase in just a few months.

CEO Sundar Pichai summed it up during Wednesday’s earnings call: “Our AI investments are redefining what’s possible across every part of our business. We have exciting momentum across the board.”

The $180 Billion Question

Alphabet isn’t slowing down its spending. Capital expenditures — the money poured into data centers, chips, and infrastructure — are projected between $180 billion and $190 billion for the year. Analysts pressed Pichai hard on when those investments will actually pay off.

His answer was specific: “I think our compute capacity investments in ’27.” He pointed to “strong demand indicators, including long-term deals” and added that “the dynamics look healthier than where we were about a year ago.”

In other words, the payoff isn’t imaginary. It’s just not fully here yet.

What This Means for Investors

For anyone worried that AI spending is a black hole, the cloud numbers offer real evidence otherwise. Enterprise customers are voting with their wallets, and Google is collecting the revenue. The $514 billion backlog means future quarters are already largely locked in.

That doesn’t mean the risk is gone. Spending at this level is unprecedented. But the cloud business is now big enough — and growing fast enough — to justify the bet. If you’re tracking enterprise AI adoption trends, Google just became the strongest case study yet.

The next milestone? 2027. That’s when Pichai expects the infrastructure buildout to start generating its full return. Until then, the cloud numbers will keep telling the story.

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