VentureBeat’s new research push has a name
Rob Strechay, formerly managing director and principal analyst at theCUBE Research, is now VentureBeat’s first Lead Analyst. He’s also a founding analyst of the company’s new research arm, VentureBeat Research.
The move signals something bigger than a single hire. VentureBeat is deliberately shifting toward specialization — analysis built for technical decision-makers like directors, VPs, CIOs, and CTOs who are actively evaluating, buying, and deploying enterprise AI.
“The enterprise AI stack is being rewritten in real time,” said VentureBeat’s leadership in announcing the appointment. “The decision-makers I talk with are starved for objective, defendable data.”
Why this hire matters now
The questions enterprise technology leaders are asking have changed. Organizations are moving past generative AI experimentation and into production deployment. They want to know how to orchestrate multi-vendor environments, where the security gaps in their agentic pipelines sit, and how to fix the utilization problems draining their infrastructure budgets.
News coverage alone can’t answer those questions. That’s the gap VentureBeat Research is built to fill.
An analyst who has sat on every side of the table
Strechay brings nearly three decades of experience as a practitioner, product executive, and industry analyst. Before becoming an analyst, he was an executive at startups including Zerto. He joined Amazon Web Services to help build a new analytics service. He later served as a senior analyst at Enterprise Strategy Group and, most recently, as managing director and principal analyst at theCUBE Research and SiliconANGLE.
His initial focus areas at VentureBeat: cloud infrastructure, advanced data infrastructure, platform engineering, DevOps orchestration and observability, and the intersection points where AI and enterprise security collide.
Already at work: GPU utilization and the VB Pulse surveys
Strechay hasn’t waited for an official start date. In May he published an analysis of enterprise GPU utilization, examining the compute waste sitting inside enterprise AI infrastructure. He also provided a substantive review of VentureBeat’s AI Infrastructure & Compute survey before it went into the field.
His infrastructure-level focus complements the research engine VentureBeat has built around its monthly VB Pulse surveys. These track five areas of enterprise AI adoption:
- Agentic orchestration
- Agent reliability and evals
- Agentic security and identity
- AI infrastructure and compute
- Context layers, including retrieval-augmented generation (RAG)
The June report on agentic orchestration, drawn from a survey of 145 enterprises, found that two-thirds had hedged their AI model strategy rather than committing to a single provider. The June outage of Anthropic’s Claude models made that posture’s value painfully clear.
VB In Conversation: The first vehicle
A core vehicle for this expanded research footprint will be a deepening of VentureBeat’s existing VB In Conversation video interview series, which Strechay will host. The series will bring architectural blueprints, actual deployment barriers, and back-end infrastructure realities to light through in-depth technical interviews with the architects and product leaders behind leading enterprise AI systems.
“VentureBeat has built an audience of enterprise builders and technology buyers that any analyst would want to serve,” Strechay said. “My goal is to use deep empirical metrics and VentureBeat’s proprietary tracking data to help enterprise buyers and the people building for them make sound platform and infrastructure decisions during the most disruptive transition enterprise technology has seen.”
What to expect next
The expanded VB In Conversation series will appear on VentureBeat and on VentureBeat’s YouTube channel, alongside Strechay’s written analysis on the site. Enterprise practitioners who want to take part in the monthly VB Pulse surveys, or arrange an analyst briefing with Strechay, can reach the research team directly.
For those tracking enterprise AI adoption trends, this hire is a signal. VentureBeat is betting that technical depth — not just news — is what enterprise buyers need most right now.