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Google pours millions into A24 for an AI-driven filmmaking experiment

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Google invests $75 million in A24 for an AI-driven filmmaking experiment

Google is making a bold move into Hollywood, pouring roughly $75 million into A24, the indie studio behind hits like Backrooms and Obsession. According to a report from the Wall Street Journal, this isn’t just a cash injection—it’s a strategic bet on how artificial intelligence can reshape the creative process. The investment comes with a new research partnership between A24 and Google DeepMind, Google’s advanced AI lab. This means that Google invests in A24 not only as a financial backer but as a co-creator of future filmmaking tools.

For years, A24 has built a reputation as the most filmmaker-friendly studio in the business. Now, it’s joining forces with one of the world’s leading AI research teams. The goal, according to DeepMind, is to let artists shape the technology rather than the other way around. Directors and producers at A24 will get hands-on access to DeepMind’s research and infrastructure. In return, DeepMind gets real-world feedback from working filmmakers as they develop new tools together.

DeepMind cofounder and CEO Demis Hassabis put it simply: the best way to build tools that actually empower artists is to work with them directly from day one. This partnership is designed to be collaborative, not exploitative. Importantly, the deal does not give Google access to A24’s existing film and television library or its data. So your favorite A24 titles—from Moonlight to Everything Everywhere All at Once—remain exactly where they are.

Why Google chose A24 for its AI filmmaking push

A24 has spent the last decade building a brand that people genuinely love. Survey data shows that more than half of moviegoers count themselves as fans of the studio itself, not just individual movies. This deep audience loyalty makes A24 an ideal partner for experimenting with new technologies like AI. Moreover, the studio is gearing up for its biggest project yet: a roughly $175 million Elden Ring adaptation, directed by Alex Garland. This high-profile production could serve as a testbed for AI-assisted filmmaking techniques.

This deal lands amid a broader wave of studios warming up to AI. Martin Scorsese recently joined AI startup Black Forest Labs as an adviser, using its tools to storyboard an upcoming project. Meanwhile, Netflix quietly built its own AI animation studio, INKubator, to crank out AI-generated shorts and specials. And OpenAI went even further, backing an AI-assisted animated feature called Critterz that’s heading straight for Cannes, made on a $30 million budget using OpenAI’s own tools from start to finish.

Building on this trend, the A24-DeepMind partnership stands out because of its focus on artistic input. Instead of imposing AI on filmmakers, the collaboration lets directors and writers guide the development of new tools. This could lead to innovations in areas like storyboarding, visual effects, or even script analysis—all while keeping the human creative voice at the center.

What this means for A24’s films going forward

So, what will actually change for A24 movies? The partnership is still in its early stages, but the potential is huge. Filmmakers might get access to AI tools that help them visualize scenes faster, experiment with different camera angles, or even generate rough cuts of complex sequences. DeepMind’s expertise in areas like generative AI and computer vision could directly translate into practical filmmaking aids.

However, the deal is careful to protect A24’s creative independence. No existing library or data is being handed over. This means that any AI tools developed will be used on a project-by-project basis, with filmmakers retaining control over how they’re applied. As a result, the studio’s signature aesthetic—gritty, human, and emotionally resonant—should remain intact.

For Google, this investment is a way to gain credibility in the entertainment world. By partnering with a beloved indie studio, they avoid the stigma of being seen as a tech giant trying to automate creativity. Instead, they position themselves as collaborators who want to empower artists. Check out more about how AI is changing filmmaking and Google’s AI projects in 2025 for broader context.

Could this lead to AI-generated A24 films?

Not likely—at least not in the way you might imagine. The focus is on tools, not full automation. DeepMind wants to build software that assists directors, not replaces them. Think of it as a digital assistant for complex tasks, not a robot filmmaker. This approach mirrors what other studios are doing: Netflix uses AI for animation, but human writers still drive the stories. A24’s model will probably be similar, but with more direct input from filmmakers.

In fact, the Elden Ring adaptation could be the first major test. With a budget of $175 million, it’s a high-stakes project that could benefit from AI-assisted planning. Director Alex Garland, known for his visually ambitious films like Ex Machina and Annihilation, might use DeepMind’s tools to streamline pre-production or experiment with new visual effects. If successful, this could set a precedent for how AI is used in big-budget indie films.

The bigger picture: AI’s growing role in cinema

This deal is part of a larger shift. Studios are increasingly exploring AI to cut costs, speed up production, or create new kinds of storytelling. But A24’s partnership with DeepMind is unique because it prioritizes artist feedback. While Netflix and OpenAI are building AI tools in-house, A24 is inviting a tech giant into its creative process. This could lead to more organic, filmmaker-approved AI applications.

Nevertheless, there are concerns. Some critics worry that AI could homogenize filmmaking, reducing the diversity of styles and voices. Others fear job losses for writers, editors, or visual effects artists. The A24 deal seems designed to avoid these pitfalls by keeping humans in control. Yet, as AI becomes more powerful, the line between assistance and replacement may blur.

One thing is clear: even the coolest indie studios are now AI’s newest playground. Google’s investment in A24 signals that the future of filmmaking will be shaped by both human creativity and machine intelligence. Whether that’s a good thing depends on how carefully these tools are used. For now, A24 fans can rest assured that their favorite studio is still in the driver’s seat—just with a very powerful engine under the hood.

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XDOF, three months out of stealth, is already closing in on a $1.2B Series B

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XDOF Series B

From stealth to unicorn talk in record time

Three months. That’s how long XDOF has been out in the open. And already, the robotics data startup is in late-stage conversations to raise a Series B at a valuation hovering around $1.2 billion, according to multiple sources familiar with the negotiations. The round would be led by 8VC.

Not bad for a company that didn’t even exist publicly until June.

XDOF was co-founded in 2024 by UC Berkeley researchers Philipp Wu (CEO) and Fred Shentu (CTO). Their origin story traces back to a research project called GELLO — a low-cost teleoperation system that lets a human operator control a robotic arm from a distance. The goal? Generate training data for robots. That work produced an influential paper in robotics and, eventually, a company.

The startup’s Series A, a $70 million round announced in June, drew participation from Thrive Capital, Andreessen Horowitz, Lux, and Spark Capital. At the time, XDOF wasn’t planning to raise again so soon. But the market had other ideas.

Why investors are knocking on XDOF’s door

The reason for the sudden interest? Growth. Real, measurable growth.

XDOF’s annualized revenue is approaching $50 million, sources say. That kind of traction, so soon after a Series A, tends to make venture capitalists sit up and take notice. It also tends to make them pick up the phone.

“They weren’t out raising,” one person familiar with the situation told TechCrunch. “The VCs came to them.”

Terms aren’t final, and the total capital being raised remains unclear. TechCrunch couldn’t confirm whether the $1.2 billion valuation includes the new funding or sits on top of it. Both XDOF and 8VC declined to comment.

The Scale AI for physical robots

XDOF’s pitch is straightforward: it builds the data pipelines, collection tools, and annotation systems that frontier AI labs and robotics companies would rather not build themselves. Think of it as an outsourced data-supply chain for the robotics industry.

Investors describe XDOF as the Scale AI or Mercor of physical robotics — a nod to the data-labeling giants that powered the AI boom. The comparison makes sense. Large language models trained on the entire internet. Physical robots? They don’t have that luxury. There’s no massive, ready-made dataset of real-world robot interactions sitting online. That scarcity makes data collection the critical bottleneck on the road to general-purpose machines.

Wu felt that bottleneck firsthand as a PhD student. His research on how robots learn from large datasets kept hitting the same wall: “large-scale data to work with” simply didn’t exist, he told TechCrunch in June.

Building the ABC dataset

XDOF is tackling that problem head-on. The startup is partnering with UC Berkeley’s AI Research lab to release what it believes is the largest collection of high-quality robot training data ever assembled. The dataset is called ABC.

Collecting that data requires a hybrid approach. XDOF combines remote robot teleoperation with human collectors who wear sensors to record everyday tasks. Think folding clothes. Flattening boxes. The mundane, physical chores that robots still struggle to master.

The company plans to hire and train teams of data collectors around the world. Two main roles are emerging:

  • Teleoperators who steer robots remotely to demonstrate tasks
  • Egocentric operators who wear body sensors to capture natural movement data

Early traction and the competitive landscape

XDOF has already signed up 20 customers, including several frontier AI labs, according to previous statements to TechCrunch. That customer base, combined with the revenue trajectory, helps explain the valuation chatter.

But XDOF isn’t alone in this niche. Other startups chasing real-world data for robot training include Mecka AI. And the human-data platforms that started with LLMs — like Scale AI and Micro1 — are expanding beyond text and images into physical domains.

The race to build the data infrastructure for physical AI is heating up. Whoever wins it will effectively control the fuel supply for the next generation of robots. That’s a position worth paying up for.

Whether the $1.2 billion valuation holds remains to be seen. Deals at this stage can shift. But the fact that XDOF is even in this conversation — three months after emerging from stealth — says something about the demand for what it’s building.

For more on how data is shaping the future of AI, check out AI data labeling trends and robotics funding rounds in 2024.

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New York City Pulls AI From Younger Classrooms—Here’s Why It Matters

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NYC AI ban

New York City Just Hit Pause on AI in Classrooms

New York City Public Schools is drawing a hard line: no generative AI for students from 2-K through eighth grade during the 2026-2027 school year. That’s over half a million kids walking into classrooms next week without access to AI-powered tools.

The district says it will remove software with student-facing AI features and block AI companion chatbots. High schoolers? They’re exempt. This isn’t a blanket ban—it’s a targeted move to decide when kids should actually start using the technology.

Mayor Zohran Mamdani put it bluntly: “The tech industry wants us to believe that AI-powered early education is not only inevitable, but necessary. We do not see it that way.”

Why NYC Is Worried About AI for Younger Students

The fear isn’t just that a kid will ask ChatGPT to write an essay. City officials want younger students to build core skills—critical thinking, creativity, communication—without leaning on AI as a crutch. They’re also pushing for stronger human connections in classrooms, not another screen.

Schools Chancellor Kamar Samuels said the city refuses to assume that innovation automatically equals more technology in front of students. It’s a deliberate slowdown, and it follows last year’s bell-to-bell cellphone ban that already limits device use during school hours.

What Happens When Kids Reach High School?

AI doesn’t vanish once students hit ninth grade. Instead, the district plans to roll out AI literacy classes twice a year. The goal? Teach teenagers how to think critically about the technology before they become dependent on it.

That’s a different approach from just saying no. It’s about timing—letting younger minds develop without AI, then giving older students the tools to question it.

The National Battle Over AI in Education

NYC’s decision sits at the center of a much bigger fight. The White House has pushed educators to embrace AI responsibly. Some teachers already use it to craft lesson plans, give feedback, or break down tough subjects. But not everyone’s on board.

The Department of Health and Human Services recently gathered childhood experts to talk about excessive screen time. Officials have also called for tougher safeguards around social media and AI. The message? Kids are spending too much time in front of screens, and AI might make it worse.

A Bold Experiment With Zero AI

Here’s what makes NYC’s move so interesting: instead of asking how much AI younger students should use, the largest school district in the country is starting with none. For one academic year, they’re testing whether classrooms are better off with AI kept outside the door.

That’s a radical stance, and it’s not without critics. Some educators argue AI can personalize learning or help struggling students catch up. But NYC is betting that a year without AI will reveal what kids actually need—not what tech companies think they need.

What This Means for Parents and Teachers

If you’re a parent in NYC, expect changes. AI-based apps may disappear from your child’s school day. Teachers will need to plan lessons without generative AI tools. And students in grades 2-K through 8 will rely more on traditional methods—paper, pencils, and human interaction.

For teachers elsewhere, this could be a signal. NYC is the biggest district to take this stance, and its findings could shape policies nationwide. The next year will be watched closely by educators, policymakers, and tech giants alike.

What Happens Next?

The district will spend the year studying how generative AI affects students before deciding what comes next. That research could lead to a permanent ban, a partial rollout, or something entirely different.

For now, NYC is making a statement: childhood shouldn’t be an AI beta test. Whether that’s the right call or a step backward, we’ll know more in 2027. Until then, the debate over AI in schools just got a lot more interesting.

If you’re curious about how AI is shaping other areas, check out our take on AI in education trends or classroom technology policies.

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Meta’s Muse Spark 1.3 takes on GPT-5.6 and Claude — but can it really win?

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Muse Spark 1.3

Meta just fired a serious shot in the AI arms race

The company quietly unleashed Muse Spark 1.3, its most advanced AI model to date, and it’s aiming straight at the top dogs. Developers can already access and pay for the update, which Meta says represents a massive leap forward in performance.

It won’t stay confined to the developer sandbox for long. Over the coming weeks, the model will roll out across Instagram, Facebook, and the Meta AI assistant — putting it in front of billions of everyday users.

What makes Muse Spark 1.3 actually different?

Meta’s Chief AI Officer, Alexandr Wang, didn’t mince words. He called this “the biggest jump so far on model performance,” pointing to serious gains in two areas: coding and agentic tasks — the kind where the AI acts on your behalf rather than just answering questions.

But here’s the catch. Wang told Bloomberg that Muse Spark 1.3 is competitive with Anthropic’s Claude Fable 5.1 and even beats OpenAI’s GPT-5.6 Sol at coding. That’s a bold claim, especially with OpenAI’s upcoming Astra model lurking in the wings.

Take those comparisons with a grain of salt, though. Benchmarks can be gamed, and a model that crushes one test might stumble on a totally different task. Real-world performance is what actually matters.

Efficiency gains under the hood

Wang broke down a few upgrades that set Muse Spark 1.3 apart:

  • 25% fewer tokens needed to complete the same job — meaning lower costs and faster responses
  • Multi-workflow handling — it can juggle several tasks at once instead of forcing separate sessions
  • Better context retention across long, complicated instructions
  • Self-awareness of limits — the model now pauses to ask for clarification before taking any irreversible action

That last point is quietly important. AI that knows when it doesn’t know is a big step toward trustworthiness, especially for agentic use cases.

Pricing stays flat, adoption explodes

Here’s something developers will appreciate: Meta isn’t raising prices. Muse Spark 1.3 costs the same as its predecessor, Muse Spark 1.2. That’s a smart move when rivals are hiking rates.

Wang told Bloomberg that adoption on Meta’s developer platform has been strong — some users are burning through trillions of tokens every week. Those numbers suggest real usage, not just hype.

What about open-source fans? Meta hasn’t decided whether it will release the model’s weights — the blueprint that lets outside developers build on top of it. The older Muse Spark 1.2 weights are still headed for release, but the new model’s future remains unclear.

The bigger picture: Meta’s spending spree continues

Meta is still pouring billions into AI infrastructure, and Muse Spark 1.3 is the clearest signal yet that the company believes it’s closing the gap with OpenAI and Anthropic. Whether that’s true or just corporate bravado will play out in the benchmarks and real-world deployments over the coming months.

For now, the model is available to developers, and the app rollout is imminent. If you’re building on Meta AI tools, this update is worth a serious look. And if you’re just a curious user, you’ll likely meet Muse Spark 1.3 in your Instagram feed sooner than you think.

One thing’s certain: the AI race just got a lot more interesting.

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