The wait is over: Threads gets parental controls

Nearly three years after Threads launched in July 2023, Meta is finally rolling out parental supervision tools for the platform. Starting next week in the U.S., parents and guardians will be able to monitor and manage their teen’s activity on the app through Meta’s Family Center — the same hub that already controls settings across Instagram and Facebook.

The move comes as Meta faces mounting pressure from regulators and lawmakers over teen safety. The company has been expanding parental controls across its apps for years, and Threads — now boasting 500 million monthly users — was a glaring gap. Lawsuits from multiple states and child safety advocates have only sharpened the spotlight.

So what can parents actually do? Quite a bit, it turns out.

Screen time tracking and daily limits

Parents will see exactly how much time their teen spends on Threads each day for the past week, including a weekly average. They can then set a daily time limit — and crucially, that limit applies across all devices. If a teen switches from phone to laptop, the clock keeps ticking.

Here’s what the new Threads parental supervision dashboard offers:

• Daily time limit: Set a maximum number of minutes per day. Total time across devices is counted.
• Sleep mode: Block or limit access during specific hours, especially at night. Meta already mutes notifications and turns on auto-replies for all teens from 10 p.m. to 7 a.m., but parents can tighten this further.
• Privacy controls: Manage who can tag the teen in posts. Parents can also decide whether teens under 16 are allowed to change their default privacy settings — like private accounts — to something less restrictive.

Meta says teens on Threads already have built-in protections: private accounts by default, and limits on the content they see. But now parents have the final say on whether those settings can be loosened.

Why now? The pressure on Meta is real

It’s no secret that social media companies are under fire. Meta, along with TikTok, Snap, and others, faces a wave of lawsuits from states and school districts alleging that their platforms harm teens’ mental health. The U.S. Senate has held multiple hearings, and the Kids Online Safety Act (KOSA) is moving through Congress.

Threads was an obvious weak spot. While Instagram and Facebook have had parental controls for years, the text-based platform — which Meta positioned as a Twitter alternative — had none. For a company that says it prioritizes teen safety, that was a hard gap to explain.

Now, with these tools, Meta can argue that Threads is no longer the Wild West for teens. But critics note that supervision tools only work if parents actually use them — and many don’t.

What about the rest of the world?

The rollout starts in the U.S. next week. Meta told TechCrunch it plans to bring Threads parental supervision globally by the end of 2025. No specific countries or dates have been announced yet.

For parents outside the U.S., that means waiting — but not forever. And for teens? Well, the days of unlimited late-night scrolling on Threads may be numbered.

The bigger picture: Are parental controls enough?

Parental supervision tools are a step forward, but they’re not a silver bullet. A time limit doesn’t stop a teen from seeing harmful content during the minutes they are online. And Meta’s own research has shown that teens often find ways around parental controls — using friends’ phones, for example.

Still, the Threads parental supervision rollout is a meaningful addition. It gives parents a window into their teen’s digital habits, and a way to set boundaries without confiscating the phone entirely. For a platform that grew to half a billion users in less than three years, that kind of oversight was long overdue.

Whether it will satisfy regulators — or the parents filing lawsuits — is another question entirely.

Stop buying smart stuff just because you can

It’s easy to get swept up in the smart home craze. A new smart bulb here, a voice-controlled plug there. Before you know it, your living room has more connected gadgets than a tech expo. But here’s the hard truth: most of those devices end up collecting digital dust — or worse, cluttering your countertops.

The real goal of a smart home setup shouldn’t be to own the most gadgets. It should be to make your daily life genuinely easier. That means being selective. Ruthlessly selective.

Why most smart home gadgets fail

Walk into any electronics store and you’ll see shelves of smart plugs, color-changing bulbs, and Wi-Fi-enabled toasters. Many of them are fun for a week. Then the novelty fades. The bulb stays on one color. The plug gets unplugged. The toaster? You use it like a normal toaster.

The problem isn’t the technology. It’s the lack of purpose. A smart device without a clear, recurring use case is just an expensive paperweight. You don’t need a smart bulb in every socket. You need a bulb that turns on automatically when you walk into the hallway at night — and turns off when you leave.

Focus on routines, not devices

The most valuable smart home upgrades aren’t the flashiest. They’re the ones that disappear into your routine. Think about it: a smart lock that unlocks as you approach, saving you from fumbling for keys. A thermostat that learns your schedule and adjusts the temperature before you wake up. A motion sensor that turns off the lights in an empty room.

These are the smart home essentials that actually earn their place. They don’t require you to pull out your phone every time. They just work.

Start with pain points, not product categories

Before you buy anything, ask yourself: What annoys me about my home? Is it coming home to a dark house? Forgetting to turn off the coffee maker? Wasting energy on an empty house? Those are real problems. A random smart gadget won’t fix them. A targeted solution will.

For example, if you constantly lose your keys, a smart lock with geofencing is a better investment than a dozen smart plugs. If you hate getting out of bed to adjust the thermostat, a smart thermostat pays for itself in comfort and energy savings.

How to audit your current smart home

Take a hard look at what you already own. Go through each device and ask: Does it save me time? Does it save me effort? Does it solve a recurring annoyance? If the answer is no to all three, consider removing it from your setup. You don’t have to keep using a gadget just because you bought it.

Here’s a quick checklist for building a streamlined smart home setup:

• Identify your top 3 daily annoyances at home.
• Find a single device or automation that addresses each one directly.
• Avoid buying devices that only add a new feature you didn’t need before.
• Test each device for two weeks. If it doesn’t stick, return it or repurpose it.

The one exception: smart bulbs done right

Smart bulbs get a bad rap, but they’re not all useless. The key is using them with intention. If you set them on a schedule — warm light in the evening, bright white in the morning — they become part of your circadian rhythm. If you use color for specific occasions (like a party or movie night), they add real value. But if you just control them with your voice once and never touch them again, they’re clutter.

So yes, you can have smart bulbs. Just don’t buy them because they’re on sale. Buy them because they serve a purpose in your daily life.

Final thought: less is more

A smart home should feel like a helper, not a hobby. The best setups are invisible. They anticipate your needs and stay out of your way. That starts with choosing devices that solve real problems — not just the ones that look cool in a box.

Next time you’re tempted by a flashy gadget, pause. Ask yourself: Will this make my life easier tomorrow morning? If the answer isn’t a clear yes, leave it on the shelf.

OnePlus is leaving the US — a brand that once defined what a flagship killer should be is packing up

The news hit like a cold front: OnePlus, the scrappy startup that grew into a global smartphone contender, is officially exiting the United States. The company confirmed the move on July 16, 2026, ending a decade-long run in the world’s most competitive phone market.

For anyone who followed Android closely in the mid-2010s, this stings. OnePlus wasn’t just another phone maker. It was the underdog that took on Samsung and Apple with a simple pitch — top-tier specs, a near-stock Android experience, and a price that undercut the big boys by hundreds of dollars. The “Never Settle” slogan wasn’t just marketing; it felt real.

But the US market is brutal. And OnePlus, for all its early magic, couldn’t sustain the momentum.

Why OnePlus is leaving the US now

The official reason, according to the company, is a strategic shift. OnePlus plans to focus its resources on markets where it sees stronger growth — primarily India, parts of Europe, and Southeast Asia. The US, once a trophy market, has become a drain.

Sales numbers tell the story. OnePlus never cracked the top five in US smartphone shipments. In 2025, the brand held less than 2% market share, according to industry analysts. Carrier partnerships, essential for mass adoption in America, remained limited. Verizon never fully embraced the brand, and T-Mobile was the only major carrier that consistently carried OnePlus phones in stores.

The rise of Google Pixel also squeezed OnePlus from above. Samsung’s A-series phones squeezed it from below. And Chinese competitors like Xiaomi and Oppo (OnePlus’s own sibling brand) started offering similar value propositions globally.

A brief history: from invite-only hype to mainstream shrug

OnePlus launched in 2014 with the OnePlus One. It was a sensation. The phone ran CyanogenMod, offered Snapdragon 801 power, and cost just $299. To buy one, you needed an invite — a marketing gimmick that accidentally created massive demand. Forums lit up. People traded invites like currency.

The OnePlus 3 and 3T refined the formula. The OnePlus 5 introduced a dual camera. The OnePlus 6 brought a notch and glass back. Each year, the brand gained more fans.

But somewhere around the OnePlus 8 series, the magic frayed. Prices crept up. The company started cutting corners — removing the headphone jack, watering down the alert slider, and releasing multiple confusing variants. The “flagship killer” was becoming just another flagship.

By the time the OnePlus 12 arrived in 2024, the brand had lost its edge. Reviewers noted that the phone was good, but not special. The price was near $900. The value proposition was gone.

What OnePlus leaving the US means for customers

If you own a OnePlus phone in the US right now, you’re not instantly stranded. The company says it will continue to provide software updates and security patches for existing devices through their promised support windows. The OnePlus 15, launched earlier in 2026, will still receive updates for at least three more years.

Customer support will remain operational, albeit with reduced staffing. Warranty claims will still be honored. But don’t expect new accessories or repair parts to be easy to find after existing stock runs out.

The bigger question: what do you buy next? For former OnePlus fans, the natural alternatives include:

• Google Pixel 10 — the closest spiritual successor, with clean Android and long update promises
• Samsung Galaxy S26 — more expensive, but widely supported and available everywhere
• Nothing Phone (3) — a new underdog with a similar ethos, though still building its US presence

The carrier landscape is also shifting. T-Mobile will still sell OnePlus inventory until it runs out, then likely pivot to promoting Samsung and Google devices more aggressively.

The bigger picture: what OnePlus’s exit says about the US phone market

The US smartphone market is notoriously hard to crack. It’s dominated by Apple and Samsung, which together control roughly 80% of sales. Carriers hold enormous power — they decide which phones get prime shelf space and which get buried. Marketing budgets are astronomical.

OnePlus tried a different approach: online-only sales, community forums, and word-of-mouth buzz. It worked for a while. But eventually, the realities of the market caught up. Without carrier subsidies and nationwide advertising, you can only go so far.

This isn’t the first time a promising Android brand has retreated from the US. LG left the phone business entirely in 2021. HTC faded into obscurity years earlier. Sony barely registers in US sales charts. The graveyard of Android brands that couldn’t make it in America is long.

OnePlus now joins that list. It’s a sobering reminder that even the most beloved underdogs can’t always survive the big leagues.

What’s next for OnePlus globally?

OnePlus isn’t dying — it’s just refocusing. The brand remains strong in India, where it consistently ranks among the top five premium phone makers. In Europe, it has a loyal following, especially in the UK and Germany. Southeast Asia is also a growth market.

The company will continue to launch phones globally, including the rumored OnePlus Open 2 foldable and the next Nord series devices. But US customers will have to import them — and without carrier support, that’s a tough sell for most people.

OnePlus also owns the OxygenOS software skin, which it will keep developing for international devices. The brand’s integration with Oppo’s supply chain means it can still compete on hardware and pricing outside the US.

But the dream of conquering America is over. The one-time darling of the Android world is leaving the US, and the market won’t be the same without it.