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Why Gemini Makes More Sense for Siri Than ChatGPT

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Why Gemini Makes More Sense for Siri Than ChatGPT

Remember the promise of a smarter Siri? At WWDC 2024, Apple painted a picture of an assistant that truly understood your life. It would sift through your messages, know your schedule, and act within your apps. That future feels distant. But a new report suggests a potential shortcut: Siri might no longer be locked to a single AI brain. Apple could route queries to the best external model for the job.

The current default is OpenAI’s ChatGPT. Yet, there’s a stronger, more logical candidate waiting in the wings: Google’s Gemini. The alignment isn’t just convenient; it’s strategic.

Siri’s Core Function is Search

What do you actually ask Siri? Most requests are search queries in disguise. You want the weather, nearby restaurants, or a quick fact. Siri is, fundamentally, a voice-activated search engine.

No company understands search like Google. Decades of refining algorithms and indexing the web aren’t just history; they’re the foundation of Gemini. When you ask Gemini a question, it doesn’t just parrot a language model. It taps into Google’s real-time web index, Maps, Shopping, and its vast knowledge graph.

Imagine Siri powered by that infrastructure. Search results would be faster, more accurate, and deeply contextual. For the majority of what people use Siri for, Gemini’s search-first DNA is an unbeatable advantage.

The Personal Intelligence Gap

Apple’s demo was slick. Siri could tell you when your mom’s flight landed or find specific photos from a trip. The reality has been less impressive. Ask for a photo of you in a black shirt, and it might show you stock images of strangers.

While Apple’s personal intelligence feature has struggled to materialize, Gemini has quietly launched its own. It already reasons across your Gmail, Calendar, Google Photos, and Drive. It can answer complex, personal questions about your life.

Google is delivering today what Apple is still building for tomorrow. If Apple wants to close that gap quickly, integrating Gemini’s proven personal intelligence features is the most direct path.

On-Device AI: Google is Already There

Privacy and on-device processing are Apple’s hallmarks. Apple Intelligence promises a compact model that handles sensitive tasks directly on your iPhone. It’s a smart approach, but it’s not unique.

Gemini Nano is already doing this on Pixel and Samsung Galaxy phones. It provides offline summarization, smart replies, and other contextual features without a data connection. On newer devices, it’s multimodal, processing images and text directly on the chip.

Apple is building toward a capability Google has already shipped at scale. Leveraging Gemini Nano’s existing architecture could accelerate Siri’s on-device features and save Apple significant development resources.

A Creative and Commercial Partnership

Beyond search and personal data, Gemini brings a full creative suite. It includes Veo for video generation, Lyria for audio, and advanced image creation tools. Apple recently launched its own Creator Studio. Integrating Gemini’s generative capabilities could instantly make it a formidable competitor to Adobe.

Then there’s the billion-dollar relationship. Google reportedly pays Apple around $20 billion annually to be Safari’s default search. This isn’t a casual partnership; it’s one of the most lucrative deals in tech history.

Extending this from “Google powers Safari search” to “Gemini powers Siri’s AI” is a natural progression. The financial and technical frameworks are already in place. The trust, for better or worse, has been established.

The Obvious Choice for a Default Engine

Other models have their strengths. Claude excels at long-context reasoning. ChatGPT has a massive plugin ecosystem. As user-selectable specialists, they’re fantastic.

But as the default intelligence behind Siri? The choice becomes clearer. Gemini operates at the OS level on mobile. It’s built for search and personal context. It exists in a proven on-device form factor. And it sits at the heart of Apple’s most critical commercial alliance.

The pieces fit together almost too perfectly. The question isn’t whether Gemini could power a smarter Siri. It’s whether two tech giants can negotiate a deal that benefits them both. If the rumors are true, that conversation might already be underway.

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Artificial Intelligence

Microsoft Copilot in Excel Gets Smarter: Reusable Skills, Live Data Connectors, and Full Edit Transparency for Finance Teams

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Microsoft Copilot in Excel Gets Smarter: Reusable Skills, Live Data Connectors, and Full Edit Transparency for Finance Teams

If your daily grind involves endless spreadsheets, repetitive calculations, and manual data entry, there is finally some good news. Microsoft Copilot in Excel has received a significant upgrade designed specifically for finance professionals. The new features focus on three pain points: automating repeatable tasks, pulling live data from trusted sources, and maintaining a clear audit trail of every change made by the AI. This update promises to transform how teams handle financial modeling, closing processes, and variance analysis.

What Are Copilot Skills and How Do They Work?

The headline feature of this update is called Skills. Think of it as a way to teach Copilot your specific workflow once, and then reuse it across any workbook. Instead of typing the same detailed prompt every time you need to build a discounted cash flow (DCF) model or compile a monthly report, you simply save a SKILL.md file in OneDrive. From that point on, Copilot follows your instructions, formatting, and structure automatically.

Microsoft also offers prebuilt finance skills for common tasks. For those who need something more tailored, building your own skill is straightforward. Later this year, partners like LSEG, Ramp, Rogo, and Vena will sell their own skills through the Microsoft Marketplace. This ecosystem could turn Copilot into a central hub for specialized financial analysis.

How to Get Started with Custom Skills

To create a custom skill, you write a SKILL.md file that describes the steps, formulas, and outputs you want Copilot to follow. Save it in a designated OneDrive folder, and Copilot will recognize it the next time you open a relevant workbook. This approach eliminates the need to repeat instructions, saving hours each week for finance teams who deal with recurring reports.

Live Data Connectors: Real-Time Numbers Without Copy-Paste

Another major enhancement is the ability to pull live data directly into Excel through new connectors. Microsoft Copilot in Excel now integrates with CB Insights, Daloopa, FactSet, Morningstar, PitchBook, and S&P Global. These join the existing LSEG and Moody’s connectors that were introduced in May. The result is less time spent copying and pasting data from external reports and more time analyzing current numbers.

It is worth noting that some of these connectors require a separate subscription. However, for finance teams that rely on these data sources daily, the convenience and accuracy of live data can justify the cost. This feature ensures that your models are always based on the most recent information, reducing the risk of stale data skewing your analysis.

Full Transparency: Tracking Every Edit Copilot Makes

Trust has always been a challenge when using AI in finance. Microsoft addresses this with a new Plan with Copilot mode. Before Copilot makes any changes, it lays out exactly which ranges, formulas, and assumptions it will touch. You can review and approve these changes before they are applied. After the edits are made, the Show Changes pane clearly distinguishes between changes made by Copilot and those made by human teammates.

This level of transparency builds on Excel’s existing Agent Mode and comes shortly after Microsoft’s acquisition of the finance AI startup Fintool. Together, these moves signal that Microsoft is serious about making AI trustworthy for financial work. For auditors and compliance teams, this traceability is a game-changer.

Availability and Rollout

These updates are live now for Microsoft 365 Copilot customers using Excel on the web, Windows, and Mac. Custom Skills are rolling out to all users over the next month. If you are a finance professional who spends hours in Excel, now is the time to explore these new capabilities. For more on how AI is transforming office productivity, check out our guide on best AI tools for productivity.

In addition, you might want to learn about Microsoft Copilot vs ChatGPT for a broader comparison of AI assistants. And if you are new to Excel automation, our Excel formulas cheat sheet can help you get started.

Overall, this update makes Microsoft Copilot in Excel a more powerful and reliable assistant for finance teams. By automating repetitive tasks, integrating live data, and providing full edit transparency, Microsoft is addressing the core needs of financial professionals. The future of spreadsheet work looks faster, smarter, and more trustworthy.

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As Hollywood Jobs Dry Up, Workers Quietly Train the AI That Worries Them

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As Hollywood Jobs Dry Up, Workers Quietly Train the AI That Worries Them

Three years after the 2023 strikes spotlighted fears of artificial intelligence replacing creative talent, a surprising shift is underway. Hollywood workers train AI models on the side, taking on gigs that once seemed like the enemy. Writers, editors, and even former executives are quietly signing up to fine-tune the very technology that threatens their livelihoods. It’s a survival move born from necessity, not ideology.

The Rise of RLHF: How Hollywood Workers Train AI Behind the Scenes

This work is formally known as Reinforcement Learning from Human Feedback (RLHF). In simple terms, humans rate and correct AI outputs to make them smarter. According to The Hollywood Reporter, editor Gabe Sena turned to AI training after a stretch of unemployment. He wanted to understand the technology rather than simply fear it. Former HBO development executive Steven Woolworth had a similar motivation. He called the work a way to stay informed while job hunting proved fruitless for over a year.

Both found gigs through Mercor, a recruiting platform that pairs domain experts with AI companies needing human feedback. This trend aligns with a broader industry pattern, as Amazon also turns to AI to cut film and TV production costs through its own dedicated studio. For more on how AI is reshaping entertainment, check out our analysis of AI trends in film.

What the Work Actually Looks Like Once You’re In It

Screenwriter Ruth Fowler described a far rougher experience in her own essay for Wired. She detailed eight months and twenty contracts across five different platforms. The pay ranges from $16 per hour for entry-level annotation work up to $150 per hour for specialized writing tasks. She described abrupt project cancellations, shifting pay rates, and young, inexperienced managers overseeing workers decades into their careers.

The Emotional Toll of Training Your Replacement

Many workers report a deep sense of irony. They are paid to teach AI how to write scripts, edit footage, or analyze story structure—skills that could soon make their own roles obsolete. Yet, with film and TV jobs growing harder to find, these gigs offer a lifeline. As one anonymous worker put it, “It’s not about passion; it’s about paying the electricity bill.”

A Growing AI Industry Built on Real Legal and Ethical Tension

RLHF work has expanded rapidly regardless. AI-related job postings within the arts nearly doubled between 2025 and 2026, even as lawsuits pile up alleging worker misclassification and unstable scheduling. Even Martin Scorsese has officially joined the AI camp, a sign of how far the acceptance of these tools has spread. Critics of generative AI in Hollywood, like Breaking Bad creator Vince Gilligan, say they understand why struggling workers take these gigs despite the contradictions. For many in Hollywood right now, training the machine has become less about curiosity and more about simply making rent.

This ethical tension is unlikely to fade. As the industry contracts, more professionals may find themselves in this gray zone. To understand the broader implications, read our piece on AI ethics in entertainment.

What This Means for the Future of Hollywood

As Hollywood workers train AI, they are also reshaping their own careers. Some see it as a temporary stopgap; others view it as a new career path in tech. But the underlying reality remains stark: the entertainment industry is in flux, and workers are adapting in ways they never imagined. Whether this trend accelerates or fades depends on how quickly traditional jobs return—and whether the industry can find a sustainable balance between human creativity and machine efficiency.

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Microsoft’s New Surface PCs Are Cheaper — But There’s a Hidden Catch

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Microsoft’s New Surface PCs Are Cheaper — But There’s a Hidden Catch

In the ever-shifting landscape of laptop pricing, manufacturers are walking a tightrope between affordability and performance. Microsoft has just made its Surface lineup more accessible with a lower price tag, but the move comes with a significant compromise. The company’s newest entry-level configurations of the 12-inch Surface Pro and 13-inch Surface Laptop now start at reduced prices — yet they hide a trade-off that could leave some buyers frustrated down the road.

These cheaper Surface PCs stick with the same processors and storage options as their predecessors. However, Microsoft has slashed the memory to 8GB of RAM to hit those lower price points. On paper, this sounds like a win for budget-conscious shoppers. In practice, it means sacrificing both future-proofing and access to the latest AI features.

The Price Drop: Smart Marketing or Short-Sighted Saving?

Instead of discounting existing models, Microsoft introduced new configurations with 8GB of RAM. This approach lets the company advertise attractive starting prices while keeping the rest of the hardware intact. For many casual users, 8GB might still be enough for everyday tasks like browsing the web, checking emails, attending online classes, or working in Office apps.

Nonetheless, memory is one specification that tends to matter more over time. As applications grow heavier and multitasking becomes more demanding, that extra headroom starts to feel essential. Choosing 8GB today could mean sluggish performance in a year or two. This is a classic case of saving now but potentially paying later.

Copilot+ AI Features: The Real Casualty

Perhaps the more significant consequence of this RAM reduction is that these new models no longer qualify as Copilot+ PCs. Microsoft currently requires at least 16GB of memory for its Copilot+ certification. As a result, buyers of the cheaper Surface devices miss out on the suite of on-device AI features available on higher-end models.

Over the past year, Microsoft has positioned Copilot+ as the future of Windows PCs. Now, some brand-new Surface devices are arriving without access to that future. That’s a notable shift for a company that has been pushing AI integration hard. To be fair, Microsoft’s flagship Surface models still start with 16GB of RAM. These new variants are designed to create a more accessible entry point rather than redefine the lineup. Still, the move feels like a sign of the times: when hardware costs rise, something has to give. This time, it was memory.

What Does This Mean for Buyers?

If you’re a light user who rarely multitasks heavily, an 8GB Surface might serve you well for a couple of years. However, if you plan to keep your laptop for three to five years — or if you want to experiment with AI tools like Windows Copilot — the extra $200 to $300 for a 16GB model could be money well spent. The decision ultimately depends on your usage patterns and future expectations.

Furthermore, this trend isn’t unique to Microsoft. Many PC makers are making similar compromises as component prices climb. For instance, Dell and Lenovo have also introduced budget configurations with reduced RAM. The key is to read the fine print and understand exactly what you’re giving up before clicking “buy.”

How to Decide: Should You Buy a Cheaper Surface PC?

Here are a few questions to ask yourself before purchasing one of these entry-level Surface devices:

  • How long do you plan to keep the laptop? If it’s two years or less, 8GB might suffice. For longer use, consider 16GB.
  • Do you rely on AI features? If Copilot+ tools are important to you, avoid the 8GB models.
  • What’s your typical workload? Light browsing and Office apps are fine. Video editing, coding, or heavy multitasking require more memory.

In the end, Microsoft’s cheaper Surface PCs offer a genuine price cut — but only if you’re willing to live with the limitations. For many users, the trade-off will be acceptable. For others, it might be a dealbreaker. As always, the best choice depends on your individual needs and budget.

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