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AI Bots Are a Hit in Hotels, but If They Feel Creepy, You’re Not Alone: New Study

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AI Bots Are a Hit in Hotels, but If They Feel Creepy, You’re Not Alone: New Study

Have you ever chatted with a hotel booking bot and felt a wave of unease wash over you? You are not alone. A recent study from Texas A&M College of Agriculture and Life Sciences confirms that AI bots creepy hotel experiences are widespread, and they are actually costing businesses bookings. Researchers surveyed 340 UK adults who had used chatbots to reserve rooms, and the results paint a clear picture: these digital assistants are unsettling potential guests.

Why Hotel Booking Chatbots Give Users the Ick

According to the study, three primary factors drive the discomfort: inaccuracy, deceptive behavior, and intrusiveness. Inaccuracy emerged as the biggest offender, triggering a negative response more than four times stronger than the other flaws combined. When a chatbot quotes incorrect room rates, fumbles cancellation policies, or dodges simple questions, trust evaporates quickly.

This unease is not just a fleeting feeling. It slashed users’ willingness to continue chatting with the bot by nearly 38%. Furthermore, it nearly doubled the chances that they would delay or abandon the booking entirely. For hotels relying on these systems to streamline reservations, the impact on revenue is significant.

The Uncanny Valley Effect in AI Assistants

Researchers also highlighted the “uncanny valley” phenomenon, where a chatbot’s failures feel even creepier the harder it tries to sound human. Lead researcher Babak Taheri explained that when a human-like system fails to behave like one, it triggers something deeper than simple disappointment. This emotional response amplifies the AI bots creepy hotel perception, making users feel uneasy rather than assisted.

As a result, many travelers now approach hotel booking chatbots with skepticism. They expect efficiency but encounter errors, which undermines confidence in the entire booking process. Check out our guide on choosing the right hotel booking platform for tips on avoiding these pitfalls.

A Simple Fix Most Hotels Overlook

Here is the silver lining: the study found a straightforward solution that most hotels are not using. When a chatbot clearly identifies itself as an AI, users become far more forgiving of its mistakes. A simple opener like “Hi, I am your AI assistant” can significantly reduce the creep factor.

Additionally, researchers recommend making it easier for users to escalate complex queries to a real human. Investing in upgrading the AI itself to handle basic tasks without errors is also crucial. Hotels that implement these changes can improve user satisfaction and protect their booking rates. For more insights, read our article on improving customer service with AI assistants.

The Bigger Picture: AI in Travel Booking

This research arrives at a pivotal moment for the travel industry. AI travel booking is currently one of the hottest trends in tech. Google recently added AI trip planning to Search, and Uber just launched hotel booking through Expedia inside its app. As these tools become more common, understanding user psychology becomes essential.

Therefore, hotels and tech companies must prioritize transparency and accuracy. The AI bots creepy hotel phenomenon is not inevitable; it is a design flaw that can be corrected. By embracing honest communication and continuous improvement, the industry can turn these digital assistants from a source of unease into a trusted travel companion.

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Artificial Intelligence

Microsoft brings back Copilot sidebar for Windows 11 with smarter docking controls

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Microsoft brings back Copilot sidebar for Windows 11 with smarter docking controls

Microsoft has once again reimagined how its AI assistant integrates with the operating system. After years of experimentation, the company is introducing a redesigned Copilot sidebar Windows 11 feature that lets users dock the assistant to the edge of the screen. This marks a return to a concept the company previously abandoned, but with significant improvements.

Instead of forcing Copilot to remain a standalone app that floats separately, the new approach gives users more control over placement. By hovering over a dropdown menu in the title bar, you can now snap the assistant to either the left or right side of the display. This makes it a persistent presence that stays visible even when you’re working in other applications.

How the new Copilot docking works

The docking mechanism is distinct from Windows 11’s native Snap Layouts. According to Windows Latest, which first spotted the behavior, Copilot receives its own dedicated layout options. These allow users to pin the assistant to the side without interfering with the standard window snapping experience on the operating system.

When you dock Copilot, Windows 11 automatically resizes the rest of your workspace. Active applications shift to fill the remaining screen space, and the desktop watermark moves to the opposite side. This ensures that the AI assistant remains accessible without obstructing your workflow.

In addition to the sidebar mode, Microsoft offers a picture-in-picture option. This makes Copilot visible but less intrusive, ideal for users who want quick access without a large panel taking up screen real estate.

Why Microsoft is revisiting the sidebar concept

This isn’t the first time Microsoft has tried a sidebar approach. The original version of Copilot on Windows 11 launched as a panel that sat alongside your apps. Users could ask questions about on-screen content, and the assistant would respond in context.

However, that initial implementation was built entirely on web technologies. As a result, it suffered from performance issues and limited integration with the operating system. Microsoft eventually scrapped the design in favor of a standalone app, which later evolved into an Edge-based web wrapper.

Building on this history, the new Copilot sidebar Windows 11 feature addresses the key shortcomings of the original. It now gives users meaningful control over where the assistant appears, something the first version never offered. While it’s not yet clear whether Microsoft Copilot Vision will trigger automatic docking when activated, the new behavior is rolling out gradually to Windows Insiders.

What this means for productivity

For power users who rely on AI assistance throughout the day, this change could be a significant boost. The persistent sidebar eliminates the need to constantly open and close the assistant. Instead, it remains available for quick queries, content generation, or screen analysis without breaking your focus.

This approach mirrors what Google has done with Gemini in Chrome, where the AI assistant sits in a sidebar panel. By adopting a similar model, Microsoft is acknowledging that users prefer always-available AI tools over modal windows that interrupt their workflow.

However, the success of this feature will depend on how well it integrates with third-party applications. If Copilot can interact with content across different programs seamlessly, it could become an indispensable tool for multitaskers.

How to get the new Copilot sidebar

As of now, the new docking behavior is rolling out gradually to Windows Insiders in the Dev Channel. If you’re part of the program, you may see the option appear in the Copilot title bar dropdown menu. For most users, the feature will likely arrive in a future stable update of Windows 11.

To prepare, ensure your system is running the latest version of Windows 11 and that Copilot is enabled. Once the feature reaches your device, you can experiment with different docking positions to find what works best for your workflow.

For more tips on optimizing your Windows 11 experience, check out our guide on boosting productivity with Windows 11 features. You can also learn about comparing AI assistants on Windows 11 to see how Copilot stacks up against alternatives.

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Artificial Intelligence

Microsoft Finally Lets You Uninstall the Copilot App Permanently in Windows 11

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Microsoft Finally Lets You Uninstall the Copilot App Permanently in Windows 11

After months of user frustration, Microsoft is taking a step back from its aggressive AI push. The company now allows users and organizations to uninstall Copilot app from Windows 11 more easily. This shift comes as part of a broader cleanup effort, giving people greater control over their computing experience.

According to a report from Windows Latest, Microsoft quietly introduced a new Group Policy option in the Windows 11 April 2026 Update. This policy, named “Remove Microsoft Copilot app,” lets administrators remove the AI assistant system-wide. You can find it under User Configuration > Administrative Templates > Windows Components > Windows AI.

Why the Change Matters for Windows 11 Users

Copilot has become one of Microsoft’s most controversial additions in recent years. While the company promotes AI as the future of productivity, many users have complained about forced integrations, performance slowdowns, and privacy concerns. The app often reappeared after major updates or fresh installations, making it hard to keep off the system.

This new policy addresses those frustrations directly. For businesses and IT administrators managing multiple PCs, it offers a permanent solution. Companies can now configure Windows devices to automatically block or remove Copilot across entire organizations, instead of uninstalling it manually on each machine.

What About Home Users?

Windows Home users don’t have official access to this policy. However, you can achieve similar results through the Registry Editor. By creating a new “WindowsAI” key and enabling a “RemoveMicrosoftCopilotApp” value, you can force Windows to remove both Copilot and Microsoft 365 Copilot apps after restarting. Advanced users can also use PowerShell with AppxPackage removal commands.

Building on this, Microsoft appears to extend the policy to cover Microsoft 365 Copilot integrations. This suggests the company recognizes that not every workplace wants AI assistants enabled by default. Learn more about Windows 11 customization options.

The Bigger Picture: Microsoft’s AI Strategy Shift

The bigger story here is less about uninstalling one app and more about Microsoft’s evolving approach to AI. Over the past two years, the company has integrated Copilot into nearly every part of Windows and Microsoft 365. Yet user adoption remains unclear. Microsoft rarely shares specific usage numbers, fueling speculation that mainstream engagement may not be as strong as expected.

Furthermore, backlash against AI integration has grown across the tech industry. Many users now want the option to choose which AI tools run on their devices, rather than having them embedded by default. By making Copilot easier to remove, Microsoft acknowledges that flexibility matters just as much as AI adoption. Explore the future of Microsoft Copilot.

What Comes Next for Windows 11 and AI

Microsoft is still expected to expand Copilot features across Windows 11 and future versions. The company remains deeply invested in AI through its partnership with OpenAI and broader AI PC initiatives. However, this new policy suggests a more careful approach. For now, users who never wanted Copilot in the first place may finally have a cleaner, more reliable way to keep it off their PCs permanently.

In conclusion, this move represents a significant shift in Microsoft’s strategy. It balances the company’s AI ambitions with user demands for control. As Windows 11 continues to evolve, expect more such adjustments that prioritize user choice over forced features.

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Artificial Intelligence

China’s DeepSeek Cuts Its Flagship AI Model Price by 75% — A Potential Market Shift

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China’s DeepSeek Cuts Its Flagship AI Model Price by 75% — A Potential Market Shift

The artificial intelligence landscape just witnessed a seismic pricing event. Chinese AI startup DeepSeek has permanently slashed the cost of its flagship V4-Pro model by a staggering 75%, a move that could reshape competition in the global AI market. This DeepSeek AI price cut brings developer costs down to as little as 0.025 yuan per million tokens, down from a previous high of 24 yuan. For companies building AI applications, agents, and services, this shift promises significantly lower operating expenses.

Why would a company make such an aggressive, permanent reduction? The answer likely lies in infrastructure improvements and strategic positioning. AI firms worldwide grapple with high compute costs and limited access to advanced chips. DeepSeek’s move suggests something fundamental has changed behind the scenes.

The Role of Huawei’s Ascend Chips

Industry observers are pointing to Huawei and its Ascend AI chips as a key enabler. DeepSeek previously admitted that limited access to high-end compute capacity forced V4-Pro pricing much higher than its cheaper Flash model. At launch, Pro access reportedly cost up to 12 times more because advanced AI hardware remained constrained.

Now, those limitations may be easing. Huawei’s Ascend 950 chips have become increasingly important for Chinese AI firms after U.S. export restrictions blocked NVIDIA from selling its most advanced AI hardware inside China. This development could be a game-changer for the domestic AI ecosystem.

How Hardware Constraints Are Fading

DeepSeek did not directly explain what enabled the dramatic price cut. However, the timing aligns with improved availability of Huawei’s chips. While Huawei still faces manufacturing bottlenecks due to restrictions on advanced chipmaking equipment, the progress suggests that Chinese AI infrastructure is maturing. Learn more about AI chip market trends.

As a result, developers can now access powerful AI models at a fraction of previous costs. This could accelerate innovation in areas like natural language processing and autonomous agents.

Intensifying the Global AI Price War

The bigger implication is simple: AI models are getting cheaper fast. If Chinese firms can continue scaling AI performance while dramatically reducing inference costs, the global AI pricing battle could become far more aggressive over the next year. That puts pressure not only on rival Chinese startups but also on larger Western AI providers that charge significantly more for premium models.

For example, OpenAI’s GPT-4 Turbo and Google’s Gemini models still command premium pricing. A sustained price war could force these giants to reevaluate their strategies. Explore AI pricing strategies.

What This Means for Developers

For developers, this is a welcome development. Lower costs mean more experimentation, faster prototyping, and broader access to cutting-edge AI. Small startups and independent creators can now compete with larger players, democratizing AI development.

However, the supply of hardware remains a major question. Huawei still faces bottlenecks. But if DeepSeek’s price cuts are an early sign of improving AI infrastructure inside China, this may be the beginning of a much larger shift in the global AI market. Read about the future of AI competition.

In conclusion, the DeepSeek AI price cut is more than a promotional stunt. It signals a structural change in AI economics, driven by domestic chip advancements and strategic pricing. As the AI price war heats up, both developers and enterprises stand to benefit from lower costs and increased competition.

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