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ChatGPT Just Landed Ads. Now, Google Won’t Rule Out Ads in Gemini App, Of Course

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ChatGPT Just Landed Ads. Now, Google Won’t Rule Out Ads in Gemini App, Of Course

OpenAI recently began testing advertisements inside ChatGPT, sparking a broader conversation about whether AI chatbots can monetize through ads without alienating users. Now, Google has signaled that its own Gemini app may eventually follow a similar path. During Alphabet’s Q1 2026 earnings call, Google Chief Business Officer Philipp Schindler addressed the possibility directly, leaving the door wide open.

Google’s Measured Response on Gemini Ads

When asked about advertising in the Gemini app, Schindler kept his answer cautious. He explained that Google’s current priorities are the free tier, subscriptions, and AI plans. The company is first focusing on monetizing AI Mode in Search. However, he added a key caveat: if Google finds an ad format that works well in AI Mode, the same concept could eventually be applied to Gemini.

Schindler reminded listeners that ads have historically helped Google scale products to billions of users—as long as they are useful and shown at the right moment. This gives Google a familiar argument if Gemini ads arrive later: advertising can keep a widely used product free. But the company insists it is not rushing that move.

Why AI Companies Are Turning to Advertising Now

This push toward ads ultimately comes down to cost. AI chatbots require expensive computing power every time they generate a response, especially at the scale of hundreds of millions of free users. Subscriptions help, but they may not be enough on their own. Ads provide another way to fund free access without locking every major AI feature behind a paid plan. Users may not like that trade-off, but it explains why OpenAI is testing ads and why Google is leaving Gemini open to the same path.

As a result, the industry is watching closely. OpenAI is already experimenting with ad placements inside ChatGPT, and early results could shape how Google proceeds. Both companies face similar challenges: balancing user experience with revenue generation.

Why Google Is Moving Carefully with Gemini Ads

Google’s slow approach makes sense, given that even OpenAI is still working through the tricky parts of putting ads inside chatbots. A recent report suggested that tracking ad performance in an AI chatbot could be harder than in regular Search. In Search, a query like “best laptop under $1,000” shows clear buying intent. In AI chatbots, that same decision can stretch across comparisons, follow-up questions, and budget changes. This makes it harder for advertisers to tell whether the ad actually helped drive a click or purchase, or whether it simply appeared during the chat without changing the outcome.

Building on this, Google has other reasons to move slowly. Search is still growing, and AI seems to be helping that growth. Schindler noted that people are asking more queries than ever. He pointed to AI Overviews, AI Mode, Lens, Circle to Search, Search Live, and AI-driven search ads as examples of how Google is adding AI across Search without replacing its core business. For more on how AI is reshaping search, read our guide on AI search trends in 2026.

The Challenge of Ad Measurement in Chatbots

One major hurdle remains measurement. In traditional search, advertisers can easily track conversions. In a conversational AI, the user journey is less linear. A person might ask follow-up questions, change their mind, or delay a purchase. This complexity makes it difficult to attribute success to a specific ad. Therefore, both Google and OpenAI are testing formats that feel natural within a dialogue, rather than intrusive.

Additionally, user tolerance for ads in chatbots is unknown. Early feedback from ChatGPT’s test suggests that some users find contextual ads helpful, while others view them as disruptive. Google will likely study this data before rolling out anything in Gemini. For a deeper dive, check out our analysis of ChatGPT’s ad experience so far.

What This Means for Users

In conclusion, the arrival of ads in AI chatbots seems inevitable. The economics of running large language models at scale demand new revenue streams. Subscriptions alone cannot cover the costs for billions of free users. Ads offer a way to keep core features accessible while generating income. However, the execution must be careful. If ads feel intrusive or irrelevant, users may abandon the platform.

On the other hand, if companies like Google and OpenAI get it right—showing useful, well-timed ads within natural conversations—they could create a sustainable model that benefits everyone. For now, both companies are experimenting cautiously. The next few months will reveal whether ChatGPT ads tested the waters successfully, and whether Gemini will follow suit.

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You Can Now Secure Your ChatGPT Account with a Physical USB Security Key

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You Can Now Secure Your ChatGPT Account with a Physical USB Security Key

If you have ever worried about someone hijacking your ChatGPT account, the latest update from OpenAI offers a robust solution. The company has launched a new opt-in feature called Advanced Account Security, which allows users to lock down their account using a physical security key. This move marks a significant step in protecting sensitive conversations and data stored within the platform.

What Advanced Account Security Brings to the Table

This feature bundles multiple protections into one seamless experience, sparing you from navigating complex settings menus. Once activated, password-based login is completely disabled and replaced by passkeys or physical security keys like a YubiKey. Session lengths are also shortened, meaning a stolen login cannot be exploited indefinitely. You receive instant alerts whenever someone signs into your account. Additionally, conversations from enrolled accounts are automatically excluded from model training — no need to hunt for that toggle separately.

Account Recovery: A Serious Trade-Off

On the recovery side, the system becomes far more stringent. Email and SMS recovery options are disabled entirely. This means that if you lose your security keys, OpenAI Support cannot help you regain access. However, this is a deliberate design choice: most account hijackings occur through compromised email or phone numbers, so cutting off those vectors is a meaningful security upgrade.

OpenAI Partners with Yubico to Simplify Hardware Access

Rather than leaving users to search for compatible hardware on their own, OpenAI has teamed up with Yubico, a trusted name in hardware authentication. They now offer discounted bundles of YubiKeys. Each bundle includes two keys: one compact enough to stay permanently in your laptop port, and another with NFC for mobile use. This is a smart move because the biggest barrier to hardware-based security has always been the friction of getting started. By reducing the pricing hurdle, OpenAI makes it easier for users to adopt this stronger protection.

Furthermore, this partnership signals that the company is serious about safeguarding user data. It also aligns with broader trends in cybersecurity where physical tokens are becoming more mainstream for consumer accounts.

Is This Feature Right for You?

For most casual ChatGPT users, this level of security might feel excessive. However, the landscape is shifting rapidly. People now rely on ChatGPT account access for sensitive work conversations, legal research, medical questions, and business strategy. An account holding months of such context becomes a valuable target for attackers. Therefore, offering this feature now — before a major account-breach headline forces their hand — is a proactive and wise decision by OpenAI. It shows that AI companies are beginning to take security as seriously as the data they manage.

In addition, this move could set a new standard for other AI platforms. As users become more aware of digital threats, the demand for robust authentication options will only grow.

How to Get Started with Advanced Account Security

To enable this feature, navigate to your ChatGPT account settings and look for the Advanced Account Security option. You will need a compatible security key, such as those offered in the Yubico bundle. Once set up, follow the on-screen instructions to register your key. Remember to keep a backup key in a safe place, as recovery is not possible through traditional methods. For more tips on securing your online presence, check out our guide on digital security best practices.

Ultimately, this update empowers users to take control of their ChatGPT account security with a simple, physical tool. It is a small step that can prevent major headaches down the road.

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How Gemini Is Reshaping the In-Car Experience: A New Era of Smart Driving

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How Gemini Is Reshaping the In-Car Experience: A New Era of Smart Driving

For years, talking to your car has felt like a one-sided conversation. You speak clearly, and the system replies with a generic error or an irrelevant result. This frustration is all too familiar for drivers who rely on in-car voice assistants. However, a significant shift is underway. Gemini AI from Google is gradually replacing the older Google Assistant in vehicles with Google built-in. This change promises to make interactions far more natural and intuitive. As a result, reshaping the in-car experience becomes a tangible reality for millions of drivers.

Why Gemini Is Reshaping the In-Car Experience for the Better

The core of this transformation lies in moving away from rigid command structures. Instead of memorizing specific phrases, you can now speak naturally. For instance, you might say, “Find a place for lunch with outdoor seating and good reviews, but nothing too rushed.” Gemini processes this request using real-time data from Google Maps. It suggests options, allows you to refine your search, and even answers follow-up questions about parking or menu choices—all without touching the screen. This fluid interaction is central to how Gemini is reshaping the in-car experience.

Moreover, the system excels at handling complex tasks in one go. You can ask about traffic events near a stadium, report an accident, and share that update with other drivers simultaneously. This multitasking capability reduces distraction and keeps your focus on the road. Building on this, messaging becomes effortless: ask Gemini to summarize unread texts, dictate a reply with your estimated arrival time, and add a quick note—all in a single conversation.

Practical Benefits: From Navigation to EV Support

One of the most practical aspects of this upgrade is its deep understanding of your specific vehicle. Gemini pulls information directly from manufacturer manuals. This means you can ask questions like, “How do I lower the trunk to avoid hitting the garage ceiling?” or “What settings should I use for an automatic car wash?” The system provides step-by-step guidance without requiring you to search through a physical booklet.

For electric vehicle (EV) drivers, this becomes even more valuable. You can check real-time battery range, get accurate arrival estimates, and locate nearby charging stations. Gemini can also suggest places to stop while you wait, turning charging downtime into a more pleasant experience. This level of integration is another way Gemini is reshaping the in-car experience for EV owners.

Simplifying Everyday Driving Tasks

Beyond navigation and vehicle-specific queries, Gemini handles smaller tasks that add up over time. You can request music by mood or genre—like “play upbeat 70s folk rock for a mountain drive”—without knowing a station name. Similarly, you can say, “It feels cold and foggy,” and the car will adjust the heat and defroster accordingly. These seamless interactions reduce cognitive load and make driving more enjoyable.

Availability and Future Outlook

Gemini is currently rolling out in English across the United States. Importantly, this update is not limited to new cars. Vehicles that already have Google built-in will receive the upgrade over the air. This means your car can improve over time, aligning with Google’s earlier promise of continuous enhancement. As more languages and regions are added, reshaping the in-car experience will become a global phenomenon.

In conclusion, Gemini represents a fundamental shift in how we interact with our vehicles. By understanding natural speech and the context of your car, it eliminates the frustration of traditional voice assistants. For more insights on smart vehicle technology, check out our guide on top smart car features or explore EV charging tips for beginners. The road ahead looks more intuitive than ever.

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ChatGPT Is Finally Done Talking About Goblins and Gremlins After OpenAI Ditches Its “Nerdy” Persona

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ChatGPT Is Finally Done Talking About Goblins and Gremlins After OpenAI Ditches Its “Nerdy” Persona

If you’ve recently asked ChatGPT for help with a recipe or a work email and got back a response peppered with mentions of goblins, gremlins, or ogres, you’re not alone. This strange phenomenon has been puzzling users for months. OpenAI has now confirmed the cause and outlined how it’s putting an end to the ChatGPT goblin talk once and for all.

How a “Nerdy” Quirk Spawned a Monster Metaphor Epidemic

The trouble began quietly with the release of GPT-5.1 back in November. After that update, the word “goblin” appeared in ChatGPT responses a staggering 175% more often, while “gremlin” saw a 52% increase. The root cause? A single optional personality setting called “Nerdy,” designed to make the AI sound playful and intellectually curious.

During training, OpenAI accidentally gave the model unusually high rewards for responses that included creature-based metaphors. The habit took hold fast, and soon the AI was weaving fantasy creatures into conversations about everything from finance to fitness.

Why Even Users Who Never Chose “Nerdy” Saw Goblins

Here’s where things get tricky. Even people who never activated the Nerdy personality started noticing these odd references. That’s because AI training isn’t neatly contained to one setting. Once the model was rewarded for that style of response, the behavior bled into general outputs across the board.

OpenAI reports that the Nerdy personality accounted for just 2.5% of all ChatGPT responses, yet it was responsible for a whopping 66.7% of all goblin mentions. In other words, a tiny slice of the system caused a massive distortion in the AI’s language patterns.

How OpenAI Fixed the Gremlin Problem

OpenAI took decisive action in March with the rollout of ChatGPT-5.4. The company retired the Nerdy personality entirely, causing goblin references to drop sharply. Additionally, they stripped out the reward signal that was driving the behavior and filtered the training data to reduce references to other magical creatures.

However, the company’s coding tool, Codex, required a separate override instruction. This was necessary because Codex had already begun training before the root cause was identified. Fantasy fans can still manually unlock goblin mode in Codex if they wish — but for the average ChatGPT user, the era of unexpected monster metaphors is over.

What About the “Adult Mode” That Was Teased?

OpenAI is also dealing with other personality-related decisions. The company has put its previously teased adult mode for verified users on hold indefinitely. This move suggests that OpenAI is taking a more cautious approach to personality settings, especially after the goblin incident highlighted how quickly unintended behaviors can spread.

What This Means for AI Personality Design

This episode underscores a fundamental challenge in AI development: even small, well-intentioned tweaks to a model’s personality can have outsized and unpredictable effects. The ChatGPT goblin talk saga serves as a cautionary tale for the entire industry.

Building on this, developers are now rethinking how they design and test personality settings. The goal is to create engaging, playful AI without accidentally turning every conversation into a fantasy roleplay session. For users, the takeaway is simple: if your AI starts talking about trolls, it might be time for an update.

For more insights into how AI personalities evolve, check out our guide on understanding AI personality settings and the impact of training data biases. You can also explore the latest ChatGPT updates to stay informed about new features and fixes.

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