The smartphone calendar is about to get brutally crowded. Samsung kicks things off on July 22, Apple’s new CEO John Ternus follows in September with the iPhone 18 and that long-rumored foldable. Squeezed right in the middle? Google’s hardware showcase.
The Pixel 11 launch event, officially branded as Made by Google August 2026, lands on August 12 in New York at 6 PM ET. And it’s shaping up to be the most consequential hardware day Google has had in years.
Here’s everything we expect to see.
When will Google release Pixel 11?
The main event happens August 12, 2026. Last year’s Pixel 10 dropped on August 20, with sales starting a week later on August 28. If Google sticks to a similar rhythm, you’ll be able to pre-order right after the keynote ends, with units shipping around August 20.
For those who can’t make it to New York, the livestream runs on Google’s official YouTube channel, and the Keyword blog will carry all the press releases.
Pixel 11: A new chip, a new camera, a new price
The vanilla Pixel 11 keeps its 6.3-inch 120Hz OLED screen, but the panel underneath could be a genuine upgrade. An ET News report from April claims the entire lineup will use Samsung’s M16 OLED panel — a first for any smartphone, even beating out Galaxy devices.
That translates to better brightness, improved color accuracy, and notably better power efficiency compared to the M14 panels in the Pixel 10 and iPhone 17.
Under the hood sits the Tensor G6, Google’s first 2nm chip, almost certainly fabricated by TSMC. Reports point to a seven-core design (1+4+2 cluster) hitting 4.11 GHz peak frequency, paired with up to 12GB of RAM. There’s also talk of a PowerVR-based GPU, though early indications suggest performance gains might be modest there.
The modem situation is interesting too. Google could finally ditch Samsung’s Exynos modem in favor of MediaTek’s M90, which should bring better efficiency and improved thermal management.
Camera-wise, the Pixel 11 reportedly moves to a new 50MP main sensor codenamed “chemosh,” stepping up from the 48MP unit in the Pixel 10. Battery capacity lands around 4,840 mAh minimum, with marketing likely citing 5,000 mAh.
One notable change: 128GB storage could be gone entirely. Rumor has it Google will make 256GB the base configuration, which helps justify a price bump to around $899 — $100 more than the Pixel 10’s launch price.
There’s also talk of a new RGB lighting system called Pixel Glow integrated into the camera array. Take that one with a grain of salt, though; nothing’s confirmed.
Pixel 11 Pro and Pro XL: Slimmer bezels, new colors
The Pro models follow last year’s design language closely. Same 6.3-inch and 6.8-inch screens with 120Hz refresh rates, but with noticeably slimmer bezels across the board.
Color options could shift too. The Obsidian finish might disappear, replaced by Light Fog (white), Midnight Haze (black), Dune (pink), and Pine (green).
The RAM situation is odd. Despite the memory crisis driving prices up, the Pixel 11 Pro could actually drop from 16GB on the Pixel 10 Pro to 12GB on the entry-level variant. That’s a cost-cutting move, pure and simple.
Two of the three rear cameras — likely the main and telephoto — could see upgrades, though whether they’re entirely new sensors or existing ones with wider apertures remains unclear.
Charging could get a boost to 45W wired. And here’s hoping Google extends 25W Pixelsnap wireless charging to the smaller Pro model, which was limited to the XL last year.
Prices will climb. With 256GB as the new base, expect the Pro to start around $1,099 and the Pro XL anywhere from $1,299 to $1,399.
Pixel 11 Pro Fold: Slimmer profile, higher price
Google’s book-style foldable could see its most significant design change yet. Leaks suggest the Pixel 11 Pro Fold measures 10.1mm folded (down from 10.8mm) and 4.8mm unfolded (down from 5.2mm).
The camera island gets more curved edges and less excess metal around the lens cutout. Colors reportedly include Pine (a muted gray-green) and Midnight Haze.
Other upgrades could include generative AI-powered 100x zoom, Cinematic Blur for 4K video at 30fps, and a larger flash that might double as the Pixel Glow notification system — though that last bit feels like a stretch.
The foldable inherits the M16 OLED panel, Tensor G6, and 256GB base storage, with either 12 or 16GB of RAM. Expect the starting price to jump from $1,799 to around $1,899, with a new 1TB variant potentially joining the lineup.
Last year’s Pixel 10 Pro Fold launched in October after its August reveal. That gap might close this time around.
Android 17 and Gemini Intelligence
All Pixel 11 models ship with Android 17 out of the box. New features include App Bubbles, Screen Reactions, a dedicated assistant volume, a foldable gaming mode, and various Instagram-related updates.
But the headline feature is Gemini Intelligence. Google said it would arrive on “select advanced devices” — meaning flagship chips, 12GB+ RAM, and Gemini Nano v3 support. The Pixel 11 lineup fits that bill perfectly and could be the first to get these agentic AI features.
What does Gemini Intelligence actually do? Task automation, screen and image context understanding, Gboard Rambler for better dictation, Superfill for Chrome, and Create My Widget, which generates custom widgets from natural language prompts. There’s also Android Halo, which turns the status bar into a persistent indicator showing what an AI agent is working on in the background.
These features might eventually trickle down to older devices like the Pixel 10, but the Pixel 11 series gets first dibs.
Pixel Watch 5: New chip, satellite connectivity
The Pixel Watch 5’s design won’t surprise anyone — an alleged prototype recovered from the ocean suggests it looks nearly identical to the current model. Same 41mm and 45mm sizes.
What changes are the colors: Dark Anthracite (black), Natural Silver, Pyrite (darker gold), and Warm Gold, with the latter exclusive to the smaller variant.
Under the hood, the Watch 5 could feature either a Snapdragon Wear Elite chipset or a custom Tensor chip. The Tensor route would bring meaningful improvements in AI processing speed, smoother UI animations, better battery efficiency, and ultra-wideband (UWB) integration for precise spatial tracking in Find Hub.
LTE variants might also gain satellite connectivity, which would be a significant addition for those who venture off-grid.
All those upgrades come at a cost. The 41mm and 45mm Wi-Fi models could run $399 and $429 respectively, with LTE versions at $499 and $529.
Pixel Buds Pro 3: Will it show up?
Here’s the awkward one. Google usually pairs the watch with new earbuds at Made by Google events, and the Pixel Buds Pro 2 are due for an update. But absolutely nothing has leaked about a third-generation model.
Given that the Pro 2 launched just last October alongside the Pixel 10, a 2026 refresh would be a faster turnaround than Google’s typical cadence. It’s entirely possible the company skips the Buds this year and focuses on the phones, watch, and foldable.
Don’t be shocked if the earbuds slot stays empty on August 12.
Why this event matters
Tensor G6 on 2nm is the biggest chipset leap the Pixel line has ever taken. Gemini Intelligence finally gives Google a genuine AI differentiator with real hardware teeth. And price increases across every product category reflect a memory crisis that isn’t going away anytime soon.
If there was ever a year to pay close attention to what Google announces, this is it. The Pixel 11 launch event isn’t just another product drop — it’s a statement about where Google thinks the smartphone market is heading.